About PRHub.ae
A Dubai-based PR agency building stories that travel.
We work with technology, B2B and founder-led brands across the UAE, the MENA region and beyond. We turn product launches, expert points of view and market moves into editorial coverage that earns attention, not just impressions.
We are PRHub.ae
PR built around founders, tech, and momentum.
We started PRHub.ae to do PR the way modern companies actually need it: fast, strategic and editor-friendly. We translate complex products and fast-moving teams into stories that journalists want to publish.
We work across the UAE and the wider MENA region, and we run global pitches when the story deserves it. We care about angles, timing and relationships more than press release templates.
Our work spans tech, fintech, Web3, B2B platforms, deep-tech, lifestyle and founder-led brands. Different industries, one common ingredient: a sharp narrative that earns attention.
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Dubai-based
Headquartered at One Central, close to regional editors and the MENA tech ecosystem.
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Global media reach
Pitching across UAE, MENA and tier-1 international outlets, from regional business to global tech.
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Tech & business focus
Tech, fintech, Web3, B2B platforms and deep-tech, markets where the story has to be precise.
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Founder-led PR
We work directly with founders and C-level, building personal brand alongside company narrative.
How we work
A simple, repeatable PR process that starts with the story and ends with measurable coverage, not vanity metrics.
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Discovery call
We start with an initial consultation to understand your PR needs. We align on goals, expectations and the role the PR team should play in your growth.
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Personalized proposal
Based on the call we prepare a tailored proposal, media landscape analysis, competitor analysis and the PR formats that make sense for your stage.
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Deep-dive interviews with C-level
After the contract is signed we run in-depth sessions with founders and C-level to identify key expert topics, narratives and angles that can be pitched to media.
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PR plan & targeted media list
We build a focused PR plan and a highly targeted media list, global and regional outlets, podcasts, industry platforms and the right opinion leaders.
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Launch, pitch & monthly reporting
We pitch every week, develop story angles even when there are no obvious news hooks, and deliver a clear monthly report with placements, share of voice, and actionable KPIs.
Why teams choose PRHub.ae
A short list of the things we hear most often from the founders and marketing leads we work with, kept honest, kept specific.
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Strategy before noise
We don’t send blanket press releases. Each campaign starts from a clear positioning and a story angle that can stand on its own.
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Media relationships that fit the story
We pitch the editors who actually cover your category, not just whoever picks up the phone first.
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Tech, fintech and B2B fluency
Our team understands product, GTM and category narratives, so briefings move faster and pitches land sharper.
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Fast, direct communication
Direct line to the people doing the work. Short feedback cycles, no account-manager black box.
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Founder and executive visibility
We build personal brand for founders and C-level in parallel with the company narrative, interviews, columns, panels.
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Regional context, global standards
Based in Dubai, fluent in MENA media culture, and pitching to international outlets the way they expect to be pitched.
The PRHub.ae team
A compact senior team of PR strategists, media relations leads and content editors. We staff each project with people who can sit in a room with a founder and an editor, and translate between the two.
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CEO of prhub.ae
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Partner
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Kathrine
International PR specialist
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Anastasia
Senior international
PR specialist -
Sofia
Senior international
PR specialist -
Natasha
International PR specialist
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Viktoria
International PR specialist
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Daria
Head of Business
Development
What we hold to
Four working principles that shape every brief, every pitch and every conversation with media.
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Clarity
If the angle takes a paragraph to explain, it’s not ready. We compress the story down to something an editor can read in 20 seconds.
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Relevance
We pitch the right story to the right desk at the right time. Volume is not a strategy. Fit is.
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Momentum
PR works as a sequence, not a one-off. We build month-by-month momentum that compounds into a recognisable brand presence.
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Trust
Editors trust us because we don’t waste their time. Clients trust us because we tell them what we’d tell a friend who founded their company.
A short journey so far
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2023
PRHub.ae starts working with tech founders and B2B platforms across the MENA region.
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2024
First tier-1 international coverage for portfolio brands; team expands to senior PR and editorial leads.
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2025
PRHub.ae opens dedicated UAE practice at One Central, Dubai. Focus on founder-led PR and category narratives.
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2026
Expanded global pitching desk: regular placements across tech, fintech, business and lifestyle media.