Blog category

PR Strategy

How PRHub thinks about PR strategy for tech, B2B and founder-led brands — frameworks, frameworks for media authority, and lessons from work across the UAE and MENA.

Jul 1, 2026 4 min read

The one thing that gets a startup founder featured in the press — and it’s not the product

Journalists don't cover products — they cover stories. A framework for finding the tension, backstory and contrarian angle that actually gets founders featured.
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PR Strategy

The one thing that gets a startup founder featured in the press — and it’s not the product

Have a story worth pitching?