Different PR Formats to Boost the Leading E-commerce Platform in the MENA Region
The client has strengthened as the market leaders in just three years of our fruitful collaboration
In short
— YallaMarket is a fast grocery and delivery service, and YallaHub is an all-in-one e-commerce platform for brand expansion
— The goal was to raise brand awareness by applying various tools
— We pitched a press release about YallaMarket launch
— Got featured in TechCrunch, Khaleej Times and Arabian Business
— Helped YallaMarket to get involved in different competitions
— Boosted CEO’s personal brand
— Sounds inspiring? Fill in an online form or contact us at office@prhub.ae
Continue reading for more.
— The goal was to raise brand awareness by applying various tools
— We pitched a press release about YallaMarket launch
— Got featured in TechCrunch, Khaleej Times and Arabian Business
— Helped YallaMarket to get involved in different competitions
— Boosted CEO’s personal brand
— Sounds inspiring? Fill in an online form or contact us at office@prhub.ae
Continue reading for more.
About the client
Yalla Market is a quick-commerce startup that provides grocery delivery services. Based in the UAE, Yalla Market aims to deliver groceries and other essentials to customers quickly, promising delivery within 15 minutes. Yalla Market is a trendsetter in the quick-commerce sector, focusing on convenience and speed to meet the needs of busy urban consumers. YallaHub became a new course in the company's developments helping brands to enter the international MENA market.
As a result of the company’s launch news, we were featured in the TIER-1 media: Khaleej Times, Zawya, GCC Business News, and many more!
As a result of the company’s launch news, we were featured in the TIER-1 media: Khaleej Times, Zawya, GCC Business News, and many more!
Goal
To increase recognition of the brand and showcase its unique qualities
What we did
We’ve been working on a project for three years, during which we’ve experimented with a wide range of PR tools.
Pitched a launch release
Business media coverage on YallaMarket’s entry to the UAE market. The First 15-minute delivery service in the region was featured in the TIER-1 media Khaleej Times, Zawya, and others.
Assisted with the press events organisation
The next step in 2021 was to take part in Dubai press day, where YallaMarket discussed the MENA region’s q-commerce potential and exclusively announced its new funding round, which led to over 30 publications in various media including TechCrunch, Khaleej Times and Arabian Business.
Won various awards and participated in conferences
In addition, we were involved in various competitions and conferences.
YallaMarket reached the semi-finals of the national selection for The Entrepreneurship World Cup (EWC). The story was published on Al Dafrah TV: https://youtu.be/XvBpP_Ch3Oo.
Internet Commerce Summit 2023 successfully concludes with the Awards Gala and launch of the E-Commerce Yearbook - Zawya
BRICS 2023 speaker participation.
Yahoo Finance: Malaysian Fashion Industry Represented at The First Day of BRICS+ Fashion Summit Held in Moscow
YallaMarket reached the semi-finals of the national selection for The Entrepreneurship World Cup (EWC). The story was published on Al Dafrah TV: https://youtu.be/XvBpP_Ch3Oo.
Internet Commerce Summit 2023 successfully concludes with the Awards Gala and launch of the E-Commerce Yearbook - Zawya
BRICS 2023 speaker participation.
Yahoo Finance: Malaysian Fashion Industry Represented at The First Day of BRICS+ Fashion Summit Held in Moscow
Created expert columns
We also employed methods, including expert columns, to enhance credibility, increase visibility, and establish thought leadership. Our column addressed challenges about the q-commerce model and detailed profit factors. Just check out the article in Gulf News, where Leo Dovbenko, CEO and co-founder of YallaHub, provided his tips for growing e-commerce in the GCC region.
Boosted CEO’s personal brand
Furthermore, one of the PR activities involved boosting the CEO’s personal brand. One of the most successful approaches was getting involved in podcasts and video interviews.
TekRevol Podcast: For A Change Season 3 Dubai Works- Smashi Business Show
LyveTalks: Transformation of the quick commerce industry and other business insights in a new episode of Lyve Talks.
TekRevol Podcast: For A Change Season 3 Dubai Works- Smashi Business Show
LyveTalks: Transformation of the quick commerce industry and other business insights in a new episode of Lyve Talks.
Announced partnerships
There are also some vivid examples of partnership announcements that can lead to decent coverage in the media:
YallaHub and Wee Marketplace Partnership (7M of total outreach and 38M of total coverage with 15 publications), which was announced in such media as
Arabian Business, Zawya, US Times Now and many more!
YallaHub and Wee Marketplace Partnership (7M of total outreach and 38M of total coverage with 15 publications), which was announced in such media as
Arabian Business, Zawya, US Times Now and many more!
Results
YallaHub and YallaMarket have strengthened as the market leaders in just three years of our fruitful collaboration. This remarkable achievement is further highlighted by the fact that journalists now cite YallaHub’s research without the need for pitching:
- WIRED Middle East: https://lnkd.in/eAktnZfd
- Fast Company Middle East: https://lnkd.in/enpT8tGj
Once again, this showcases how the company and its spokespersons established credibility and status as thought leaders in the rapidly evolving industry.
This is how PR works — providing quality reports, columns, and interviews will make you a long-term industry expert!
- WIRED Middle East: https://lnkd.in/eAktnZfd
- Fast Company Middle East: https://lnkd.in/enpT8tGj
Once again, this showcases how the company and its spokespersons established credibility and status as thought leaders in the rapidly evolving industry.
This is how PR works — providing quality reports, columns, and interviews will make you a long-term industry expert!