Reached Top Media and Promoted Fashion Platform in Dubai
In short
— Cloudset is a luxury clothing re-commerce platform that had just entered Dubai market
— The goal was to attract new clients, investors and raise brand awareness
— We created a press release and pitched the news to UAE journalists
— Appeared in Arabian Business, Time Out Dubai and Zawya and 10 other outlets
— During Ramadan the company's resale grew by as much as 50%
— Sounds inspiring? Fill in an online form or contact us at office@prhub.ae
Continue reading for more.
— The goal was to attract new clients, investors and raise brand awareness
— We created a press release and pitched the news to UAE journalists
— Appeared in Arabian Business, Time Out Dubai and Zawya and 10 other outlets
— During Ramadan the company's resale grew by as much as 50%
— Sounds inspiring? Fill in an online form or contact us at office@prhub.ae
Continue reading for more.
About the client
Cloudset is a re-commerce platform that rents and resells luxury clothing and accessories. There you can rent a Gucci or Balenciaga and pay for the period you actively use it or simply buy it. Luxury brands enthusiasts and conscious consumption advocates are Cloudset's target audience.
Cloudset positions itself as a cloud online wardrobe where you can always find something to wear
Goal
To draw attention to the startup and introduce it to potential clients, partners and product investors.
What we did
Came up with a strategy
The PR market in Emirates is very competitive. It's not enough to just send the news, you need a link to current situation and trends. We know the market and know that ESG is on in Dubai — 2024 was declared the year of sustinability in the UAE. That's why we focused on the product's sustainability.
Our press release presented a diverse review of the startup. We addressed particular issues the business is facing, mentioned technological effectiveness and emphasized sustainability.
Pitched journalists
We wrote a press release and started offering it on exclusive terms to all media outlets one by one. Arabian Business, a respected business magazine in the UAE with a readership of 5 million, was the first to post a free publication about the launch of the service. Pitching took about a week in total. We contacted 50-70 journalists, 13 of them published the news.
The PR market in Emirates is very competitive. It's not enough to just send the news, you need a link to current situation and trends. We know the market and know that ESG is on in Dubai — 2024 was declared the year of sustinability in the UAE. That's why we focused on the product's sustainability.
Our press release presented a diverse review of the startup. We addressed particular issues the business is facing, mentioned technological effectiveness and emphasized sustainability.
Pitched journalists
We wrote a press release and started offering it on exclusive terms to all media outlets one by one. Arabian Business, a respected business magazine in the UAE with a readership of 5 million, was the first to post a free publication about the launch of the service. Pitching took about a week in total. We contacted 50-70 journalists, 13 of them published the news.
One of the first publications about startup Cloudset
After the first publication, we began mailing to the general medialist. Got responses from Zawya, Fintech Gate, Apparel Resources and other lifestyle and business publications.
Results
During 2 months of cooperation with Cloudset, we had over 13 publications in local media: news, interviews, commentaries.
Time Out Dubai, the premier lifestyle media outlet, feautured Cloudset several times. For example, «Dubai in May: to-do list» и «Top-16 second hand and charity stores». Fast Company ME also approached the brand to comment on meta-universes and fashion.
Top posts:
— Arabian Business
— Edge Middle East
— Time Out Dubai
— Focus Hi Dubai
Time Out Dubai, the premier lifestyle media outlet, feautured Cloudset several times. For example, «Dubai in May: to-do list» и «Top-16 second hand and charity stores». Fast Company ME also approached the brand to comment on meta-universes and fashion.
Top posts:
— Arabian Business
— Edge Middle East
— Time Out Dubai
— Focus Hi Dubai
Hi Dubai interview with the startup’s founder Amina Musaeva
13 outlets published about the small startup. Even a project at the pre-investment stage can get coverage of millions and dozens of mentions in a couple of months, just like international businesses.