Two B2B tech brands came to us without media presence. Today they’re Tier-1 media regulars — Khaleej Times, Gulf News, Arabian Business, and beyond.

Syrve

Client

Syrve MENA is an all-in-one POS and Restaurant Management Software solutions, committed to automating and optimising hospitality operations in the Middle East. With its headquarters in Dubai and a presence in 57 countries, the company serves over 9,000 customers worldwide.

Challenge

Syrve MENA aimed to increase brand awareness in the region, showcase its sustainable technologies to potential clients — such as AI Forecasting to prevent food waste, FaceID, and a powerful API — and position itself as a top-of-mind POS provider within the F&B sector in MENA.

Solution

We implemented a B2B PR strategy, combining data-driven reports, executive interviews, expert commentary and columns to build trust among decision-makers in the hospitality industry.

Results

Over the past year, our PR strategy delivered:

60+ media placements with an estimated reach of 350M+
Media coverage in Tier-1 and Tier-2 outlets: Khaleej Times, Gulf News, Arabian Business, Caterer Middle East, Zawya, Fast Company ME, and more
Inbound requests from leading outlets such as Khaleej Times and The National
Regular pickup of Syrve’s analytical reports across major regional media

Syrve MENA strengthened its authority within the hospitality tech sector and continued its long-term collaboration with PRhub.ae.

Tumodo

Client

Based in the UAE, Tumodo is an online B2B travel platform that assists businesses in optimising corporate travel. Tumodo offers cutting-edge AI algorithms, a user-friendly interface, and round-the-clock assistance, allowing customers to plan and organise their business trip in minutes while saving up to 35% on associated costs.

Challenge

Tumodo approached us to announce its $35M investment round and entry into the MENA market, and position the company as a high-growth AI-powered B2B travel platform and thought leader in corporate travel.

Solution

We developed a sustained editorial presence strategy, and secured consistent coverage in regional and international business media. We produced up to 3 high-value editorial pieces per month, including market reports with regional trends, expert articles, interviews and company news (partnerships, investments etc).

Results

Over the past two years, our PR strategy delivered:

270M+ estimated cumulative audience reach, driven by 16 press releases, 10 interviews (including five TV appearances on CNBC), 23 expert articles and 18 expert comments
80+ publications and 93M+ estimated audience reach achieved during the MENA market entry and investment announcement campaign
Regular media coverage in Tier-1 outlets, such as Khaleej Times, CNBC Arabia, Arabian Business, Arab News, Fast Company ME etc

Tumodo established its position as one of the most dynamic B2B travel tech platforms in MENA. It consistently appears in AI-driven search results across leading regional business media.