Industry focus

PR for B2C & Lifestyle – Campaigns, Creators & Culture

We help lifestyle, F&B, wellness and consumer brands turn a single idea into a media moment through creative campaigns, influencer collaborations and press coverage that carries them beyond social feeds.

Fill the brief View B2C & Lifestyle cases

Our Wind Rises, John Dory and Dodo Pizza UAE campaigns earned 57+ media placements, 33M+ audience reach and a Silver Mercury 2025 award.

Why We Understand B2C & Lifestyle

Four reasons consumer brands trust us with launches, creative campaigns and long-term brand visibility.

  • Award-winning creative

    Our Ramadan “Moon Pizza” campaign for Dodo Pizza UAE won Silver at Silver Mercury 2025 and reached 140+ bloggers and 15M+ estimated audience.

  • We combine PR with influencer strategy

    We connect brands with creators who genuinely match their values, then pair the collaboration with press outreach so it reaches beyond social feeds.

  • Proven category range

    From wellness-tech (Bioniq, through to a $150M acquisition) to F&B (John Dory, Dodo Pizza) to travel and leisure (Wind Rises), we’ve placed lifestyle stories across MENA’s top consumer titles.

  • Recognised by the industry

    Our work has been named to Caterer Middle East’s F&B PR Power List two years running.

Verticals we cover

B2C & Lifestyle PR –
by Sub-Vertical

From restaurants and wellness brands to travel and consumer technology, we create campaigns that earn attention beyond paid media.

  • F&B & Hospitality

    Launching restaurants, concepts and F&B brands with a “wow effect” built for a competitive dining scene.

  • Beauty & Wellness

    Positioning wellness and beauty brands with the credibility of earned press.

  • Lifestyle Marketplaces & Services

    Making gifting, marketplace and lifestyle-service brands part of the cultural conversation.

  • Travel & Leisure

    Introducing travel and leisure brands as pioneers in their category.

  • Events & Entertainment

    Building media moments around ticketed events, entertainment platforms and cultural experiences.

  • Consumer Tech & Gadgets

    Giving consumer hardware and gadget launches a story beyond the spec sheet.

What we do

PR Services for B2C & Lifestyle

Creative campaigns, influencer collaborations and earned media that build long-term consumer brand recognition.

  1. Creative Special Projects

    For every brief, we propose around 10 creative concepts tied to your business objectives, then take the strongest through to execution.

  2. Influencer & Creator Collaborations

    We identify creators who genuinely match your brand values, manage the partnership and keep it authentic to their audience.

  3. Campaign Execution & Media Amplification

    We pair creative execution with press outreach, pitching the story to the media alongside the campaign so it reaches beyond social feeds.

  4. Rebrand & Relaunch PR

    We help brands introduce a new identity or relaunch with the visibility and credibility the moment deserves.

  5. Awards & Recognition Submissions

    We submit standout campaigns to industry lists and award programmes that build long-term brand credibility.

Our media network

Target Media for B2C & Lifestyle

  • Time Out Dubai
  • What's On
  • Vogue
  • Gulf News
  • Arabian Business
  • Khaleej Times
  • Grazia Middle East
  • Campaign Middle East

B2C & Lifestyle Case Studies

View all cases

Questions

FAQ – B2C & Lifestyle PR

Answers to the questions we hear most often from consumer brands, marketing teams and founders.

  • We develop creative concepts tied to your objectives, execute the strongest one with influencers and creative partners, then pitch the story to the media alongside the campaign to maximise both editorial coverage and social reach.

  • A strong concept gives journalists a story to tell—not just “a new restaurant opened.” We create a memorable launch idea and combine it with targeted outreach to food, lifestyle and business media to generate lasting visibility.

  • Our B2C & Lifestyle PR retainers start from AED 20,000 per month. Pricing depends on campaign scope, influencer collaborations, creative production and media outreach requirements.

  • Yes. We identify and manage influencer collaborations in-house and combine them with media outreach, so campaigns benefit from both social reach and the third-party credibility of earned editorial coverage.

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