Industry focus

PR for Fintech

We help fintech, payments and financial-services companies earn Tier-1 coverage that builds trust with regulators, investors and customers, without paying for a single placement.

Trusted by tech and B2B platforms building in the UAE and MENA. 100% earned, editorial coverage – zero paid placements.

Why We Understand Fintech & Crypto

Four reasons fintech companies trust us with investor communications, product launches and long-term media visibility across the UAE and MENA.

  • Funding-round experience

    We’ve run investor-facing announcements for Buildroid AI ($2M pre-seed, led by Tim Draper), Ray ($1.2M seed) and Udora ($10M), the exact playbook fintechs need before and after a raise.

  • Comfortable with complex products

    We’ve secured coverage for a quantitative trading firm (Eqvilent) and a delivery company’s move into cryptocurrency payments, translating technical financial products into stories business journalists understand.

  • Senior team only

    Every account is run by a senior international PR specialist, several with tech and finance-adjacent backgrounds.

  • 100% earned coverage

    We don’t pay for placements. Every mention is editorial – the credibility signal fintech audiences and regulators actually trust.

Verticals we cover

Fintech PR – by Sub-Vertical

From payments and digital banking to trading platforms and compliance technology, we tailor PR strategies to the challenges of each fintech category.

  • Payments & Neobanking

    Positioning new payment rails, wallets and neobanks as safe, compliant and easy to trust for first-time users.

  • WealthTech & Trading

    Translating trading platforms and investment products into stories retail and institutional audiences can actually follow.

  • InsurTech

    Making new insurance models newsworthy in a category the media often treats as low-interest by default.

  • RegTech & Compliance

    Framing regulatory technology products around the real business problems they solve for financial institutions and regulators.

  • Lending & BNPL

    Communicating credit and lending products responsibly, with a narrative that builds trust rather than raising red flags.

  • Digital Banking

    Positioning a new banking product’s launch, licence or market expansion as a milestone worth covering.

What we do

PR Services for Fintech

From funding announcements to executive thought leadership, we help fintech companies build credibility with investors, customers and regulators through earned media.

  1. Funding & Investment Announcements

    We prepare press releases in English and Arabic, coordinate investor and partner approvals, and distribute announcements to the media covering MENA fintech funding.

  2. Product & Licence Launches

    We help the market understand a new product, licence or market entry, and why it matters to the audience reading about it.

  3. Founder & Executive Thought Leadership

    We secure columns, interviews and expert commentary that position founders and executives as credible voices on payments, regulation and market trends.

  4. Data & Market-Led Stories

    We turn proprietary company data and market research into original stories that attract editorial coverage on their own merit.

  5. Ongoing Reputation & Media Presence

    We build a consistent drumbeat of earned coverage, so that by the time a partner or regulator looks you up, they find credible third-party proof.

Our media network

Target Media for Fintech & Crypto

  • Forbes Middle East
  • Zawya
  • Gulf Business
  • Arabian Business
  • Khaleej Times
  • Entrepreneur Middle East
  • Arab News
  • CNBC Arabia

Questions

FAQ – Fintech PR

Answers to the questions we hear most often from fintech founders, product teams and marketing leaders.

  • We coordinate the press release in English and Arabic, manage approvals with investors and partners, and pitch it to the outlets that cover MENA fintech funding, reaching future customers and future investors at once. First placements typically land within 4-8 weeks of kickoff.

  • We help the market understand what the product does, who it’s for and why it matters, in language that lands with the audience, paired with founder interviews to build a fuller story.

  • Yes, we coordinate every announcement with your compliance, stakeholders before pitching, and we are comfortable working within the approval processes regulated financial businesses require.

  • Fintech PR services start from AED 20,000 per month. Pricing varies depending on the scope of work and communications objectives.

Fintech & Crypto-specific intake β€” limited spots

Ready to grow your fintech brand across the UAE and MENA?

Tell us about your business and goals.






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