Boosted Brand Recognition by Offering Sailing Adventure to Journalists

— Wind Rises Dubai is a sailing club committed to making sailing more affordable and sustainable
— The goal was to raise brand awareness
— We pitched a press release about @Wind Rises Dubai
— Got featured in Arabian Business, Trading View, NABD, Zawya, Mubasher, Enterprise News, Fortune Arabia, etc.
— Invited journalists and bloggers to join us for a yacht experience and received reviews and features in Time Out Dubai, What’sOn Dubai, Emirates Woman and One Arabia
— Sounds inspiring? Fill in an online form or contact us at office@prhub.ae

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Wind Rises Dubai is a sailing club dedicated to promoting cost-effective and environmentally-friendly sailing experiences. With a focus on sustainability, Wind Rises Dubai offers a range of sailing activities and programs designed to minimize environmental impact while increasing the thrill of being out on the water and enjoying the beauty of Dubai’s coastline.

To increase recognition of the brand and showcase its unique services.

Pitched a press release

The journey started with the announcement that Wind Rises secured $ 1M in pre-seed funding.

Pitching the press release to business media was essential to highlight the company’s intention to grow in the region. The news appeared in Arabian Business, Trading View, NABD, Zawya, Mubasher, Enterprise News, Fortune Arabia, etc.

Got journalists and influencers involved

The next step was to invite leading journalists to show them firsthand Wind Rises' Sailing Experience, with no expectations from our side.

We introduced the brand to influencers and invited them to ride a sailboat.

Fortunately for us, it turned out that we received plenty of excellent reviews and features in:

— What's On: Learning to sail on the Arabian Gulf for less than Dhs300 by @Tamara Wright and
21 fun and affordable date night ideas to check out in Dubai by @Shelby Gee.
— Emirates Woman: 8 fabulous things to do in the UAE this weekend by @SarahJoseph
— Time Out: 17 fantastic things to do in Dubai this weekend by @Sian Traynor
— One Arabia: Dubai’s Ultimate Luxury Weekend Escapes: Indulge In Opulence by @Aastha Kanwar

The company also appeared on social media:

— What’sOn Dubai with 445k followers on Instagram
— Hiba (Food and Travel blogger) with 33k followers
— Eve Bastien with 12k, among others!