Our approach
We discuss the project over
a call or a meeting
Let's find out what news is worth publishing in tier-1 media, and which ones need an upgrade so that journalists and Influencers are more eager to publish them! We'll work through key leads for collaborations and partnerships that might make the news. Limited edition merch for an eco agenda? Why not!
We'll come up with a plan for the month and quarter containing formats and media outlets.
List out targeted media, pitching angles and headlines. Give tips on how to work with new media, from Influencers to Linkedin.
We’ll create a fact sheet for your first news story
Over a quick call, we'll go through the facts you need for your first news - or improve the ones you've already had! We'll also look for internal data for market analytics and highlight strong points in the news, find an important media partner and/or fact sheet. And, of course, we'll coordinate with the client.
Hand-in-hand with finding new media outlets and influencers!
We'll offer strategies of collaboration with bloggers and new media outlets: targeted outreach, barter, press events – depending on the project and tasks. Align medialists with target partners and influencers.
We'll go into pitching!
and come back with great posts – in media, new media and from bloggers!